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“If we didn’t have the roommates, we wouldn’t have anything.” Sure, you can call in to a New York Times hotline or comment on Page Six’s Facebook, but The Shade Room is a real community, and its comments section serves as a living document of the news. 2 hours ago. 2 hours ago. The Shade Room is an Entertainment Site that is quickly becoming a well known and respected brand. At the same time, Nwandu created a … With 14.7 M followers, The Shade Room reaches beyond the primarily Black audience it caters to. The Shade Room captions feel organic thanks to Nwandu’s editorial staff of 7 cool in-the-know kids, each of whom posts on behalf of The Shade Room. Download All. And so Nwandu's DMs got a little bit fuller. By the end of 2015, the site was reported to have 2.6 million followers,[5] although the company has less than a dozen employees. Does ketchup belongs in the fridge or the pantry? “I walked into the office and I said, ‘Listen, let me apologize immediately and let you know that it’s a curse,’” she recalls. ©2020 The Shade Room. We have everything covered right from celebrity news, fashion news, beauty, headline news, photos, videos and everything else you love about The Shade Room. 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Ran by our 21 Milli + Reckless Roommates #TrendingNews FB/Snap/TikTok- @theshaderoom @theshaderoomteens Advertising: [email protected] POSTS IGTV TAGGED. We would like to show you a description here but the site won’t allow us. With their group chats clogged, her friends suggested she use her newfound time and energy to start her own gossip blog. A Roommate, the moniker given to members of The Shade Room community, passed along footage from a birthday party. In the end, Nwandu never posted the video. The Shade Room’s “I drag you because I love you” approach sparked a recent controversy with rapper Cardi B, who officially declared she does not mess with The Shade Room this December. The nurse was also a Roommate, the beating heart and soul of The Shade Room. ” "Shade" in this case refers to a slang term for gossip. Nwandu says the score is a reminder that she needs to keep her foot on the gas pedal, break stories before other sites, and serve the community a highlight reel of the day’s greatest hits with a variety of Black-first content. The Shade Room, founded by Angie Nwandu, has fundamentally changed how pop culture news is delivered, consumed, and interacted with. The Shade Room is the #1 black-owned independent media company covering entertainment & celebrity news. Download . The day before our interview, The Shade Room broke the news of Diddy and Cassie’s breakup. The game is pointedly not an easy win. Nwandu says The Shade Room “exists to serve the Black community.” A recurring feature called Black Love spotlights beautiful Black relationships, and #TSRDaddyDuties, a franchise, serves to showcase active fathers in the Black community. They need variety in the diversity that we give. Celebrities will often dip into the comments to engage with the news, add their two cents, or, if it’s about them, set the record straight. Nwandu has apologized and taken down several posts because the Roommates told her to. The video showed two siblings—"Really, really high up, big celebrities, right?" You will get a dose of everything, right from celebrity disasters to exclusive happenings. The Shade Room, founded by Angie Nwandu, has fundamentally changed how pop culture news is delivered, consumed, and interacted with. Black culture is so fun, it’s new, it’s fresh. It was a juicy one. 2 hours ago. Then, they asked for details to confirm the nurse worked in delivery. How to Turn Any Room Into a Decent Pumping Space, The First Trailer for 'Room' Is Incredibly Chilling, Being a Woman Doesn't Mean You 'Get' Being Black. It’s the authentic Blackness and her purposeful lack of pandering to the white audience that prevents white people from making the account about them. We would like to show you a description here but the site won’t allow us. Nwandu no longer is the primary voice of the site, having stepped back to allow others participate.[7]. [2] The Shade Room has also been compared to MediaTakeOut with one exception, the majority of The Shade Room's news is reported primarily on Instagram. Download . … Download . They have said, “We don’t feel like this represents us,” she explains. By noon, Nwandu has received more than 600 text messages. Download . 21.2m Followers, 1,060 Following, 99.8k Posts - See Instagram photos and videos from The Shade Room (@theshaderoom) A few hours later the same day, Nwandu had a meeting with Diddy. The Shade Room Teen fans go by the name #TSRTeaMates instead of Roommates and are an army of 678k strong who lead the youth shade vertical. 2 hours ago. 2 hours ago. Ran by our 21 Milli + Reckless Roommates #TrendingNews FB/Snap/TikTok- @theshaderoom @theshaderoomteens Advertising: [email protected] POSTS IGTV TAGGED. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram. [11], Recognizing founder Nwandu on its 2016 30 Under 30 list, Forbes said she "revolutionized celebrity gossip" with the founding of The Shade Room. News, home to Keeping Up With The Kardashians, swooped in and got the story. By noon, Angie Nwandu has received more than 600 text messages. : @gettyimages, A post shared by The Shade Room (@theshaderoom) on Oct 17, 2018 at 8:02am PDT. “I’m like, well, they follow it. The Shade Room was born. In October 2020, the TSR reported 21 million followers on their Instagram account. [1], Nwandu lives and works from Los Angeles and employs a staff of five working on The Shade Room. Get the inside stories first and enjoy. At the same time, Nwandu created a unique and distinctly Black voice in pop culture news. As we’re sitting in Nwandu’s office, she opens up the inbox to reveal thousands of conversations with the Roommates. ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. We can keep doing our focus because this community needs representation. As of 2018, The Shade Room was the second most popular publisher on Instagram in terms of likes and comments, behind 9GAG, a Hong Kong-based meme account. Then she heads into the office located in downtown Los Angeles. In that moment, the nurse was one of only a few people in the world who knew what would be one of the year’s biggest news stories. Launch Your Media Company on Instagram", "TSR Exclusive: Trina Gets Into A Fight With Fan Outside Of A Miami Club!! Nwandu says—snorting lines of cocaine right next to their mother, a celebrity in her own right. A community-sourced mix of celebrity gossip (star-powered feuds, messy breakups), celebrations of Black excellence, and cultural debates (Should you keep ketchup in the pantry or the fridge? Nwandu was so impressed by the young entrepreneur’s page that she hired them to the staff. Nwandu isn’t surprised. An important party, the sort you really only read about in celebrity weeklies or, well, The Shade Room. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram.” "Shade" in this case refers to a slang term for gossip. At the height of her feud with Nicki Minaj, Cardi accused The Shade Room of deleting her responses to stories by employee (and Minaj superfan) Kyle Anfernee. When asked if she would barter for stories—say, promise not to publish that coke-snorting video if its stars gave The Shade Room a different exclusive—Nwandu says no, never. Nwandu lives and works from Los Angeles and employs a … Find all the trending news on theshaderoom.com. In our chat, Nwandu wants to be clear she does not cater to a white audience. High-stakes celebrity negotiations have become business as usual for Nwandu, age 28, who started The Shade Room in 2014 while unemployed and thus freed up to text her friends the latest superstar breakups at lightspeed. Could it just happen to be someone else? When The Roommates see something, they say something—and The Shade Room’s DMs are very open. Guided by the Roommates, The Shade Room lives by its own code of conduct. In early 2018, a nurse saw Kylie Jenner whip past her at Cedars Sinai hospital in Los Angeles. Print media was still trying to figure out exactly how to transition to digital (or shutting down completely), and Nwandu was meeting readers where they were (and are)—endlessly thumbing through Instagram. This content is imported from Instagram. Even the shade in The Shade Room is uniquely Black. Get the latest news on celebrities and entertainment at The Shade Room. The Shade Room Today at 2:54 PM In a heartfelt post on his IG story, Tory sends a message to his son ... , Kai, who he seldom posts on his social media accounts. The Shade Room aka TSR is a media company, founded by Angelica Nwandu in March 2014. Unfortunately, the nurse couldn’t provide all the requested details on the story and E! [3] - The Shade Room", "Anjelica Nwandu, 25 - In Photos: 2016 30 Under 30: Media", "18 Female Founders Who Killed It In 2015", https://en.wikipedia.org/w/index.php?title=The_Shade_Room&oldid=986233647, Articles with unsourced statements from August 2016, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 October 2020, at 16:20.

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